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Awards Night:

20th April 2012

Grosvenor House

Shortlist 2012

 

 

 

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The UK is at the bleeding edge of digital marketing, consistently producing some of the most creative and challenging work the world has seen.

In such an intensely competitive environment creativity and effectiveness are necessary components of any digital campaign. As such it is innovation that separates the good from the great.

The Revolution Awards ecognise those who consistently challenge tried and tested marketing conventions, providing a benchmark of excellence from which the rest of the world can learn.


The Awards focus on innovation. This allows global brands with multimillion pound budgets to compete with much smaller players on a truly level playing field. The winners are those who engage consumers in new and interesting ways, while also meeting tightly defined business objectives.

The UK is a hotbed for digital innovation, and each year the Revolution Awards recognise those at the forefront of the world’s most dynamic and fast moving communications industry.

The Winners of the Revolution Awards 2011 are detailed below

Winners & Finalists

Agency of the Year

Sponsored by The Blueprint

Winner
Saint@RKCR/Y&R

Highly Commended
AKQA

Finalist
Zone

Automotive

Sponsored by Eyeconomy

Winner
Volvo Emissions Equality

Highly Commended
Fiat eco:Drive Fleet

Finalists
Vauxhall Corsa Pop Art Idol, Marvellous ideas
Fiat 500, Maxus
Last of the Summer Vibes
Citroen Streetseekers, OMD UK (ooSocial)
Auto Trader iPhone Application, SapientNitro London  

B2B

Winner
easyjet Business Travel, OMD UK

Highly Commended
IBM Lotus Knows, OgilvyOne London

Finalists
Barclays in Perspective, Essence
Chartered Institute of Management Accountants (CIMA) Website, Fortune Cookie
Hiscox location based campaign, JiWire 

Best Integrated Marketing Campaign


Winner
Snickers World's Longest Football Match, Digitas London 

Finalists
The World's Biggest Signpost, Farfar Isobar
Fable III:Kingmaker, McCann London
CBBC Horrible Histories, Red Bee Media
Recode | Decode, Saint@RKCR/Y&R

Best Use of Affiliate Marketing


Winner 
Domino's Pizza, Arena Quantum

Highly Commended
Argos Affiliate Programme, Comission Junction
Haven Holidays, Arena Quantum 

Finalists
Egg credit Card, Comission Junction
Found for Premier Inn, Found
Homeserve - Affiliate Switch, MEC 

 

 

Best Use of Consumer Engagement


Winner
Doritos Late Night, Abbott Mead Vickers BBDO

Highly Commended
The World's Biggest Signpost, Farfar Isobar

Finalists
Nike Football+, AKQA
Nike Grid, AKQA, W&K London, MindShare
Find Kopperberg, Saint@RKCR/Y&R
Recode | Decode, Saint@RKCR/Y&R

Best Use of Email


Winner
Secret Garden for Very.co.uk, Indicia 

Highly Commended
Pregnancy email campaign - Mothercare, Zone

Finalists
Optimised email campaigns through multivariate testing, eCircle
SMS2Subscribe Email integration, eCircle
Customer Newsletter Programme, MORE TH>N (RSA)
nissan Sales Activation Emails, Tullo Marshall Warren 

Best Use of Mobile

Sponsored by Epic Advertising

Winner
Street Museum iPhone app, Brothers and Sisters

Highly Commended
Auto Trader iPhone Application, SapientNitro London

Finalists
Nike Football+ Team Edition for iPad, AKQA
IBM Seer 2.0, OgilvyOne London
Rimmel Make-Up Mate, OMD UK
Domino's Foursquare Project, Vexed Digital  

Best use of Online Advertising

Sponsored by AdTech

Winner
Nickelodeaon October Half-Term Campaign, Polymath Digital

Finalists
Where in Manchester?, Chemistry
M&S Lingerie, Profero
The Lynx Rise Wake Up Calls, Tullo Marshall Warren 

Best Use of Online PR


Winner
Can You Draw The Internet?, Saint@RKCR/Y&R

Highly Commended
Nintendo Flips Out with Aardman, Seventy Seven PR & Fishburn Hedges

Finalists 
Snickers World's Longest Football Match, Digitas London
Volvo Emissions Equality, MindShare
The Holiday Autos Road Trip, Seventy Seven PR 

Best Use of Search


Winner
Magners 360 social SEO, MPG Media Contacts 

Finalists
Action for Children SEO & PPC, agenda21
Localised Real Time Search, Arena Quantum
Ann Summers: Sexy Paid Search, iCrossing
Virgin Media, Student Acquisition, Manning Gottlieb OMD  
The Dungeons Integrated Search Marketing Campaign, Tug
Beyond the conversion: Fleet optimisation & profitability profiling, Uniquedigital  

Best Use of Social Media

Sponsored by Epic Advertising

Winner
The Marmarati for Marmite XO, We Are Social 

Highly Commended
V&A Decode, agenda21

Finalists
Pedigree Adoption Drive, Hyper
Help the Oversharers, Wunderman 

Best Use of Video

Sponsored by Adconion

Winner
Encouragement, JWT London

Highly Commended 
Charlie's Story - Pedigree Adoption Drive

Finalists 
Epson Extremem Gamer, agenda21
The Holy FIt, Rees Bradley Hepburn 

Best Viral

Winner
Nintendo Flips Out with Aardman, Seventy Seven PR and Fishburn Hedges

Highly Commended
Starbucks Love Project, Streaming Tank

Finalists
Smart Soccor, 20:20
Pepsi Football Hero, Kempt/Microsoft Advertising
Meet Android (Google Hi-jack), TGB Digital 

Best Website


Winner
VisitBritain.com, SapientNitro London 

Finalist
Your Heineken, AKQA
Numiko.com, Numiko
Andy Murray, Outside Line & XIX Entertainment

Consumer Electronics

Winner
Nintendo Fluips Out with Aardman, Seventy Seven PR and Fishburn Hedges

Finalist
Samsung - 3D TV Launch, Starcom MediaVest Group

Digital Marketer of the Year

Sponsored by Dedipower


Winner
Sally Cowdry, Marketing Director, O2 

Financial Services


WInner
Prudential Pensions Surgery, Sound Creative

Highly Commended
AVIVA You're the big picture, Abbott Mead Vickers BBDO

Finalists
Capital One Credit Made Clever, Abbott Mead VIckers BBDO
Barclaycard Extreme Series, Rollercoaster Extreme Game, Dare
Tell Us What You're Thinking, JWT London
LBG - Using data to deliver measurable impact on key performance metrics, MEC 

FMCG

Winner
Unilever "Share Happy" Smile Activated Vending Machine, SapientNitro London

Finalists
WALKERS Raining Ten, Abbott Mead Vickers BBDO & Digital Jigsaw
Flushtracker, Lean Mean Fighting Machine
The Most Refreshing Pint, Lean Mean Fighting Machine 

 

Leisure and Travel


Winner
The Holiday Autos Roadtrip, Seventy Seven PR

Highly Commended
VisitBritain.com, SapientNitro London

Finalists
AEGON British Tennis Series, FortuneCookie
The Seaworld Intelligent Media Unit,  Manning Gottlieb OMD and Cubo and This Is Open
easyjet Business Travel, OMD UK
ClassicBritishHotels.com, QueryClick 

Marketing on a Shoestring


Winner
Action for Children, agenda21 

Highly Commended
Can You Draw The Internet?, Saint@RKCR/Y&R

Finalists
Street Museum iPhone app, Brothers and Sisters
Volvo Emissions Equality, MindShare
iHobo for Depaul UK, Publicis

Media and Entertainment

Winner
YouTube Life in a Day, Google Creative Lab and rehabstudio

Finalists
Red Bull Music Academy 2010, fuse8
Massive Action Game, Manning Gottlieb OMD
Nickelodeon October Half-Term Campaign, Polymath Digital
Eastenders 25th, Red Bee Media 

Not-for-profit

Winner
iHobo for Depaul UK, Publicis

Highly Commended
One Water, Mindshare
Starbucks Love Project, Streaming Tank 

Finalists
Cancer Research UK MyProjects, Essence 
Encouragement, JWT London
BBC - A History of the World, VML London

Retail

Winner
Ann Summers: Sexy Paid Search, iCrossing

Finalists
John Lewis Harmony, Adam&Eve London
Superdry Deals Week on eBay.co.uk, eBay Advertising
The Jimmy Choo Trainer Hunt, FreshNetworks
Argos 'World Truck', Meteorite
Clothing at Tesco: LifeStyled, We Are Social  

Technology and Telecoms


Winner
Nokia Push N900, Hyper 

Highly Commended
The Brightstar Studio, CHI & Partners

Finalists
The World's Biggest Signpost, Farfar Isobar
Shot by Fans, JWT London
IBM Serr 2.0, OgilvyOne
Nokia Point & Find, Posterscope 

The Revolution Award for Innovation

Winner
Street Museum iPhone app for Museum of London, Brothers and Sisters

Highly Commended
Fiat eco:Drive Fleet

Finalists 
'Recode | Decode', Saint@RKCR/Y&R
Unilever "Share Happy" Smile Activated Vending Machine, SapientNitro London  

The Revolution Grand Prix


Winner
Doritos Late Night, Abbott Mead Vickers BBDO  

Agency of the Year

Sponsored by Specific Media

Winner
AKQA

Highly Commended
Media Contacts

Finalist
Dare

Automotive

Winner
Fiat/500c/The Fiat Feelgood Playlist, Mediaedge:cia

Highly Commended
BMW Z4 Augmented Reality, Dare

Finalists
Skoda Yeti ? It's out there, archibald ingall stretton...
Good to Grow, Collective
Alfa Romeo/MiTo/My MiTo Rally, Mediaedge:cia

B2B

Sponsored by Eyeconomy

Winner
trainyourbusinessbrain.com & LinkedIn, PHD Media

Finalists
Shell dialogues, Digitas
Google exports advisor, Essence
Partners for growth, Proximity London

Sponsored by Sponsored by Eyeconomy
Winner
trainyourbusinessbrain.com & LinkedIn, PHD Media
Finalists
Shell Dialogues, Digitas
Google Exports Advisor, Essence
Partners for growth, Proximity London

B2C

Winner
Brightdancing, CHI&Partners

Finalists
Abbey Student Social Media Campaign, Altogether Digital
Start Thinking Soldier, Skive

Best Digital Start?Up

Winner
Spotify

Highly Commended
Little break, Big difference, We Are Social

Finalist
Tweetdeck

Best Integrated Marketing Campaign

Sponsored by Agillic

Winner
Start Thinking Soldier, Skive

Highly Commended
Barclaycard Waterslide, Dare
Walkers ‘Do Us a Flavour – Win a packet’ campaign, Jigsaw
T?Mobile: Liverpool Street Dance, MediaCom London

Finalists
Nike: Show Your Five, AKQA, Wieden + Kennedy and MindShare Nike
Brightdancing, CHI&Partners comparethemeerkat.com, VCCP

Best Use of Affiliate Marketing

Winner
The Launch and Development of Harveys Affiliate Programme, affilinet

Highly Commended
Vodafone: Rewarding on Influence, Affiliate Window

Finalists
Upgrade yourself with Advent IT training, Manning Gottlieb OMD
Nationwide ? Ripping up the rule book, Media Contacts
It's good to to Talk, TradeDoubler

Best Use of Email

Winner
Unilever, Tullo Marshall Warren

Highly Commended
Toptable eCRM programme, Emailcenter

Finalist
Navteq customer profiling, Harvest Digital
The Carling weekly email, Mobious

Best Use of Mobile

Winner
Rightmove.co.uk iPhone app, 2ergo

Highly Commended
Barclaycard waterslide, Dare
Your Reebok iPhone app, Inside Mobile

Finalist
O2 priority New Year's Eve, Archibald Ingall Stretton
Autotrader.mobi, Sponge
Domino's Pizza iPhone app, Vexed Digital

Best use of Online Advertising

Sponsored by Epic Advertising

Winner
Modern foreign languages, Lean Mean Fighting Machine

Highly Commended
Smoke-free generation, Agency Republic

Finalist
Smart banners, Tangent One
Bing.com, Universal McCann

Best Use of Online PR

Winner
The Prince's Rainforest Project, Cake

Highly Commended
Post Office travel insurance campaign

Finalist
Stephen King's Under the Dome - a hidden masterpiece, Unity
Little break, big difference, We are Social
This is now, We are Social

Best Use of Search

Sponsored by Guava

Winner
Bravissimo, Fast Web Media

Highly Commended
State of the art campaign sees traffic soar, Big Mouth Media
Misfits PPC Twitter integration, Profero

Finalist
Totaljobs, Agenda21 Digital
Paid search campaign, iCrossing
Flowers by phone - mobile search and sales, TradeDoubler

Best Use of Social Media

Winner
The X-Factor social media campaign, ITV

Highly Commended
Cadbury Dairy Milk Caramel Nibbles Boutique, Hyper London
Comparethemeerkat.com, VCCP

Finalist
Vodafone Social Media, Dare
The Ozometer, Play and Talk PR

Best Use of Video

Sponsored by Adconion

Winner
Schizo, Miles Calcraft Bringshaw Duffy

Highly Commended
Choose a different ending, MPS

Finalist
Start thinking soldier, Skive

Best Viral

Winner
Extreme Sheep LED Art, The Viral Factory

Highly Commended
Draw it game, InBox DMG

Finalist
Alpine Legend, AKQA, Universal McCann, Unruly Media
Happy Christmas from AKQA
Freeway fallguy, Kempt
D&AD new blood 2009, LBi

Best Website

Winner
Sky.com/hd - showcasing high definition online

Highly Commended
Start thinking soldier, Skive
Comparethemeerkat.com, VCCP

Finalist
Put on a panto, BBH London and Pirata London
How to spend it, Razorfish

Consumer Electronics

Winner
Xbox Alpine Legend

Highly Commended
The last call, Lean Mean Fighting Machine
Sony's fantasy festival, Altogether Digital

Finalist
Hopper invasion, Dare

Digital Marketer of the Year

Sponsored by Dedi Power Managed Hosting

Winner
Mark Vile, marketing director, comparethemarket.com

Shortlisted
Obi Felton, head of consumer marketing, Google EMEA
Will King, founder, King of Shelves
Jon Morter, Rage Against the Machine versus X-Factor campaign
Nancy Cruickshank, executive director, digital, Telegraph Media Group

Financial Services

Winner
First direct live, MindShare

Highly Commended
Barclaycard waterslide, Dare

Finalist
M&G bond vigilantes

FMCG

Sponsored by Sohnar

Winner
Cadbury Dairy Milk Caramel Nibbles Boutique

Highly Commended
Carling Cup 2009, Beattie McGuinness Bungay

Finalist
Cadbury twisted - operation goo on the loose, Focus PR and CMW
Doritos iD3, Initials Marketing
Face of Kinder, Iris Digital

Health/Pharmaceutical

Winner
In-Bed, Profero

Highly Commended
Doc2doc, Fortune Cookie
Bupa running, TH_NK

Finalist
ThrombosisAdviser.com, Digitas Health
The Conversation, Gravity London

Leisure and Travel

Sponsored by Global Digital Markets

Winner
Edinburghfestivals.com, Numiko

Highly Commended
NijeiD - Their game, your finishing touch, AKQA
Little break, big difference, We are Social

Finalist
Killzone 2 webgame, Agency Republic
State of the art campaign sees traffic soar, Bigmouth Media
Small Luxury Hotels of the World website, Fortune Cookie
Lawn Tennis Association website, Fortune Cookie
Connected by Hertz, Iris Digital

Media and Entertainment

Sponsored by GMW Media

Winner
I'm a Celebrity...2009, Numiko

Highly Commended
Jigsaw's game - Saw VI, Ralph

Finalist
Thinking space, Abbott Mead Vickers BBDO
Up film release, Carat
Auction for heroes, i-Level
Freeway fallguy, Kempt

Media Owner of the Year

Sponsored by The Rubicon Project

Winner
Twitter

Shortlisted
Guardian Media Group
Telegraph Media Group
YouTube

Not-for-profit/charity/public service

Winner
Speechbreaker, Lean Mean Fighting Machine

Highly Commended
Childline Online Services, Razorfish
Thmbnls, 20:20
Smokefree generation, Agency Republic
HPV vaccine: Virtual surgery in Habbo Hotel, i-Level
Favour farm, Ralph
Unite the Union, Redweb

Retail

Winner
New Look TV, Zone

Highly Commended
Matalan's entry into e-tail, Code Computer Love
Home showdown, Meteorite

Finalist
Littlewoods Direct/One Stop Shop, Carat
Argos toy tester, Meteorite
Redesign and relaunch of Mills and Boon, Mustard New Media

Technology and Telecoms

Winner
Orange RockCorps, Poke and Orange

Hghly Commended
Hopper invasion, Dare

Finalist
O2 Academy venues, Agency Republic
Brightdancing, CHI & Partners
Sony Ericsson's Pocket TV, Iris
I'm a Saturday's PC, Universal McCann

The Revolution Hotshot Award

Winner
Pete Cashmore, CEO and founder of Mashable.com

Shortlisted
Louise Mullock, head of online sales and marketing, BSkyB
Seb Weller, director, digital marketing and business development, RCA/Sony Music
Daniel Ek, founder, Spotify
Cheryl Calverley, marketing manager, Unilever Foods UK

 

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