About the awards

For 15 years, Revolution magazine has presented the digital marketing world in common sense marketing terms, encouraging exploration, discovery and motivation by marketing teams.

Throughout that time the Revolution Awards have consistently celebrated excellence, effectiveness and innovation. From a first fledgling awards at the National History Museum, to the Commonwealth Institute and the Royal Albert Hall, the growing Revolution Awards have made a lasting impression on a dynamic industry.

Now, the Revolution Awards is a thunderingly powerful event held during April every year. Retaining the greater emphasis on innovation for 2012, another great night of celebration beckons.

Congratulations to all of our finalists!

2012 Revolution Awards Shortlist

 

Vertical Sectors

Automotive

eBay UK, eBay Advertising BMW Online Retail Media Campaign

DNA, Behind The Hit

Microsoft Advertising and Mindshare Media UK, FORD C-MAX FUTURE

Mindshare Media UK, Ford Love The Summer Vibes

Weapon7, It delivers

 

B2B 

DesignUK, The Graduate Recruitment Taxi Test Campaign

eBay UK, Christmas Brand Insights Media Campaign

MadeByPi LLP, iPad Sales Presenter

Auto Trader UK, Dealer Portal Mobile iPhone Application

UM London, Cloud Power

ve Interactive, Cart Abandonment Recovery & Remarketing Programme

 

Financial Services 

Capital One (Europe), Aggregator Exclusives Strategy

MadeByPi LLP, HSBC Student Bursary Competition

MadeByPi LLP, first direct Lab - Listening To Consumers

MEC, Kicking The Shopping Habit

Saint@RKCR/Y&R, TSB Me

 

FMCG 

adam&eve, Smart Casual Posters

Carat a trading division of Aegis Media ltd, Invisible For Black & White Launch

Holler Digital, Tweet & Eat

OMD UK, Rainy Days

TBG Digital, Music Matcher

Tullo Marshall Warren, Excite Fallen Angel

 

Leisure/Travel 

AKQA, NIKE TRAINING CLUB

Fortune Cookie (UK), ebookers Explorer iPad app

I Spy Marketing, Check-In/Check-Out & QR Codes

MediaCom, ALTON TOWERS

The Rabbit Agency, #myeurope bmibaby's Instagram campaign

 

Media & Entertainment 

adam&eve, The launch of Pottermore.com

Collective, Crysis 2: Live Alien Invasion

MadeByPi LLP, Battlefront III - Best Youth Entertainment Website

Manning Gottlieb OMD, Killzone 3 - The Ultimate Recruit

MediaCom, Above the Call Of Duty, Battlefield 3

Numiko, Rap Beatbox Choir YouTube app

 

Not-for-profit/Charity/Public Service 

AMVBBDO, Who Killed Deon?

fuse8 group, Art in Yorkshire

LBi, Infi-Knit

MediaCom, SUNSMART FASHION FORECAST

Zone, MyFarm

 

Retail 

August Media and fuse8 group, Ikea Family Live

I Spy Marketing, Friendship Blitz

I Spy Marketing, What Will Make You Say Wowcher Today?

Profero, ASOS Marketplace

 

Technology & Telecoms 

Publicis Chemistry, Swapables

CHI & Partners, X Factor Brightstage

Poke London, The Feed

TBG Digital, Evolution of mobile

UM London, Cloud Power

 

 

Digital Disciplines

 

Best integrated marketing campaign 

adam&eve, The launch of Pottermore.com

AMVBBDO, Who Killed Deon?

Carat a trading division of Aegis Media, Invisible For Black & White Launch

CHI & Partners, X Factor Brightstage

MediaMonks, The Desperados Experience

Tullo Marshall Warren, The Pimm's Summer Party

Zone, Pepperhood

 

Best location-based campaign 

I Spy Marketing, Check-In/Check-Out

Isobar Mobile, Bud Ice Index

 

Best use of affiliate marketing 

affilinet, No ordinary airline; no ordinary affiliate program.

affilinet, The Development and Growth of The Matalan Affiliate Program

Capital One (Europe) Plc, Aggregator Exclusives Strategy

Fifty6 & Manning Gottlieb OMD, Virgin Media Network Launch (October 2011)

Shopvolution Limited, Revolutionary social shopping

 

Best use of data visualisation 

MadeByPi LLP, Battlefront III Crowd Data Visualisation

Poke London, BAFTA Flickometer 2011

 

Best use of email 

Chemistry Communication Group, Single Customer View

e-Dialog, British Airways live weather campaign

Red Eye International, Customer Behaviour Campaign

Tullo Marshall Warren, The 12 Serves of Christmas

 

Best use of mobile 

AKQA, Heineken Star Player

AKQA, Dorling Kindersley The Human Body App

DesignUK, New Look's combined mobile strategy

Isobar Mobile, Bud Ice Index

MediaCom, SKY GO

Somo, Domino's iPad App

 

Best use of online advertising 

adam&eve, The launch of Pottermore.com

adam&eve, SS11 Fashion Banners

Essence Digital, Chrome Better Web

MEC, From Brand Ambassador To Branded Content

MEC, Tintin And The Secret Of A Great Premiere

Tullo Marshall Warren, Excite Fallen Angel

 

Best use of online PR 

MC Saatchi UK Group, Wedding Dance

Saint@RKCR/Y&R, Twitter Knitter

The Rabbit Agency, #myeurope  bmibaby's Instagram campaign

 

Best use of search 

Carat a trading division of Aegis Media, Proving Generic Search Drives Offline Sales

Greenlight Marketing, Launching a high street Financial Services brand

Lakestar Media, Halfords achieves search success with Lakestar Media

Manning Gottlieb OMD, TiVo Launch

Net Media Planet Limited, The price isn't always right

Tug, milk&more Creative Search Marketing Campaign

Zone, Life's a Pitch

 

Best use of social media 

Poke London, The Feed

Rabbit, Talk to Gatwick

SapientNitro, Sneakerpedia

TBG Digital, Music Matcher

Weapon7, Don't ignore the elephant

 

Best use of video 

Carat, Urban Tour

Holler Digital, There's Life In A Book

JWT London, Mouth vs. Life

LBi, Xperia Studio

TBG Digital, Evolution of mobile

 

Best viral 

adam&eve, Halloween Viral

Don't Panic Marketing, Can I Be Your Friend?

Holler Digital, Tweet & Eat

TBG Digital, Evolution of mobile

Work Club, Human API

 

Best website 

CHI & Partners, X Factor Brightstage

Profero, ASOS Marketplace

SapientNitro, Sneakerpedia

Zone, Relentless Website

 

 

Multi-Sector/Multi-Discipline Awards

Marketing on a shoestring 

LBi, Man Walks Into a Barber Shop

SapientNitro, Sneakerpedia Trailer

TBG Digital, Music Matcher

TBG Digital, Evolution of mobile

 

 

Best use of consumer engagement 

AKQA, Heineken Star Player

DNA, Behind The Hit

SapientNitro, Sneakerpedia

Zone, The Pepperhood

 

Top Flight Awards

 

Best Start-Up

Beyond

Shopvolution

 

Digital Marketer of the Year

To be announced on the evening

 

Agency of the Year 

AKQA

LBi

TBG Digital

 

The Revolution Award for Innovation 

adam&eve, The launch of Pottermore.com

AKQA, Heineken Star Player

AKQA, Dorling Kindersley The Human Body App

MediaCom, Above the Call Of Duty, Battlefield 3

Profero, ASOS Marketplace

TBG Digital, Music Matcher